We design communications and experiences that help organisations and people thrive in a connected world.

What we do.

1

Behaviour Change Marketing

Changing people’s behaviour through creating stories that find a place in their worlds.

2

Brand
Transformation

Helping organisations find new growth through building more valuable brands.

3

Customer Experience Design

Creating experiences customers love through designing for their needs across all touchpoints.

Capabilities.

Research

  • Ethnography
  • Surveys
  • Competitive Audits
  • Stakeholder Interviews
  • Persona Development
  • Customer Journey Mapping

Strategy

  • Communication Planning
  • Proposition Development
  • Vision and Purpose Workshops
  • Brand Positioning and Architecture
  • Customer Segmentation
  • CRM Planning
  • Social Marketing Programme Development
  • Effectiveness Frameworks

Creative

  • Creative Ideation
  • Advertising Campaigns
  • Brand Stories
  • Copywriting & Art Direction
  • Website Content
  • Social Media Content
  • Messaging Guides

Design

  • Logo and Visual System
  • Tone of Voice
  • Naming
  • IA/UX
  • Digital Design
  • Service Design
  • Product Design

Technology

  • Platform Integration
  • Front and Back End Development
  • Digital Prototyping
  • Web and Native Applications
  • E-Commerce
  • Launch Planning and Support

Production

Our Work.

Kiwirail – The Conscious Crossing

This is an experimental solution designed to battle inattentiveness at railway level crossings. Created for KiwiRail for Rail Safety Week, this cost-effective series of moveable gates is designed to be put in places where expensive warning signals can’t be installed, and forces pedestrians to be conscious of trains every time they cross.

Creative Ideation / Product Design / Video Production

View the video

Fly Buys - Parking

We re-programmed city parking meters to accept Fly Buys cards to surprise and delight (and reward) CBD shoppers, with free parking space, reminding them of the rewards the Fly Buys program offers its members in an engaging way.

Creative Ideation

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Worksafe - Safer Farms

We were tasked with providing health and safety information for farmers that was practical, engaging, up-to-date and actionable. We turned 12 content heavy best practice print guides into browsable, searchable, HTML and created a personalised dashboard housing a suite of interactive tools which helped farmers with their farm safety planning and management.

Persona Development / IA/UX / Digital Design / Front and Back End Development

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ENZ – Think New

It takes a lot to persuade thousands of students to choose to study in our little island at the bottom of the world. We created a central brand story, focusing on our nation's universally accepted values of innovation, hands-on learning and open interaction – then brought it to life across a myriad of relevant mediums to a multi-cultural, global audience.

Creative Ideation / Brand Stories / Logo and Visual System / Naming / Brand Stories

WREDA - Advent Calendar

Using 360˚ photography, we created a unique interactive experience using a different iconic Wellington scene daily for the month of December where a voucher was hidden inside the asset for the user to discover as.

Creative Ideation / Copywriting / Art Direction / Digital Design / Digital Prototyping / Front and Back End Development

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NZ Transport Agency – Mistakes

Most people think they’re skilled enough to drive a little over the limit. The NZ Transport Agency asked us to reframe the way people thought about their own speed. We did this by showing that other people – real people – make mistakes, and when that happens – as it inevitably does – our speed is the one variable we can control to determine the outcome of the ensuing collision.

Proposition Development / Creative Ideation / Art Direction and Copywriting

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NZ Transport Agency – Tinnyvision

50,000 young New Zealanders admit to smoking weed and driving regularly. Tinnyvision broke new ground on Snapchat by shooting in advance and sending our story to each viewer when they followed. The story felt live and authentic, and reached the previously unreachable in a style they could own.

Creative Ideation / Customer segmentation / Social media content / Back end Developement

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ENZ - Odds On NZ

We created a digital campaign that enabled potential Chinese students to compare the benefits of studying in New Zealand to other international study destinations.

Creative Ideation / Social media content / Digital Design / Front and Back End Development

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Wellington International Ukelele Orchestra – The Ukes

The Wellington International Ukulele Orchestra was on tour. But ticket sales in small towns were slow. We partnered with local radio stations to give these communities a good reason to buy tickets and prove that a night with The Ukes would be a night of big laughs and big entertainment… on very small guitars.

Creative Ideation / Advertising Campaign / Copywriting

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Department of Prime Minister and Cabinet – Flag Project

Altering one of the most iconic aspects of New Zealand life required a sensitive hand. Our strategy was to make people part of the decision-making process. We used social media to encourage active debate and successfully got an entire country talking about what they would 'stand for'.

Creative Ideation / Front and Back End Development / Launch Planning and Support

Spark - Samsung Galaxy S5

We created a digitally led integrated campaign to launch Samsung’s new S5 phone on Spark. The campaign included building the device in 3D for it to be explored online, and creating a series of comic content videos featuring Guy Williams who put the S5 through its paces.

Creative Ideation / Digital Design / Front and Back End Development

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NZ Transport Agency – Hello

In a world where people wake up to, and go to sleep with their mobiles in their hands, how do you get them to ignore them while they're driving? Hello used passengers to get the message home – encouraging them to reach out and intercept the driver’s hand as they reached for the phone. A simple, non-verbal request for the driver to put the passenger’s safety first.

Proposition Development / Creative Ideation / Art Direction and Copywriting

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NZ Post – You can

We needed to hit 'reset' for one of New Zealand's best-known brands. In this digital age New Zealand Post's name was still synonymous with letter delivery. This despite having quality, customer-focused parcel delivery and logistics capabilities – all available not tomorrow, or next week, but right now. We used these capabilities to change the minds of the country by re-positioning NZ Post as a leading provider of in-demand delivery services, where You can make your parcels work round you.

Visual System and Guidelines / Brand Positioning and Architecture / Brand Stories

View the video

Contact.

Address

Level 2, 1 Post Office Square, Wellington 6011

Phone

+64 4 802 3333

Email

Info@ClemengerTC.co.nz

Careers

We’re always on the lookout for talented people.

Please send us your CV.

Inquiries@ClemengerTC.co.nz